A Web site THEME takes into account the audience (age, vocabulary, style of learning), the subject matter, and the purpose (to educate, entertain, provide a service).

Theme & Design include:

bulletLay Out of Page: All HTML pages must be designed within a single table...the format of which will depend on your design. You may have multiple tables within this table. We use the left & right column of the table to delineate the left & right margins of the page.
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Background color OR Background Image

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Font color, Font Type, Font Size

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Link Colors (link, vlink, alink)

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Bullets, ,
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<hr>,

 

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tables,

     
     
     
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and other organizational elements.

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Graphic Titles

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Graphic or Text Buttons 

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Navigation Style (along side, at bottom, navigation bar) --Navigation Bar must stay constant on each page

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Animations, Graphics, Sound, Movies

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Content: 60/40 White Space

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Recommended Size for Graphics/Photos:  300 X 200 pixels  or 72 pixels/inch (2k to 15k size) No more than 30-50k per page.

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Following Best Practices in Web Page Design.